Collection of Personal Information
During the registration process, you will be required to provide us with your name and email address. We will follow up by sending you an email to verify that you are the owner of the email address. We will use your email address to identify you in our system. You can choose to provide us with additional optional Personal Information in your profile, including your address. If you do not provide the mandatory data required at registration, you will not be able to use the Services. Similarly, if you wish to delete your information (pursuant to the mechanism set forth in “Updating Your Personal Information and Privacy Preferences and Reporting Privacy Complaints”) that is mandatory, you will no longer be able to use the Services.
If you use your Facebook, LinkedIn, Google+, or other social networking site ("SNS") account information to sign in to mySidewalk, we will collect and store your SNS user ID. If you connect your mySidewalk account with your SNS account, we ask for your permission to collect certain information from your SNS account (such as information from your SNS profile).
By using the Services, you agree and acknowledge that with respect to certain activities, the collection, transfer, storage, and processing of your information may be undertaken by trusted third party vendors or agents of mySidewalk such as web hosting providers and mail and email service providers, to help facilitate mySidewalk in providing certain functions.
In order to reduce errors in our database, authenticate our users, prevent fraud and abuse of our Services, and to provide more consistent, relevant experiences to our users, we may on occasion supplement or correct the Personal Information you submit to us and your IP address with information in our other databases or information from third party sources.
In some cases we collect and store information about where you are located, such as by converting your IP address into a rough geolocation. We may use location information to improve and personalize our Services for you.
How Your Personal Information Is Used
In general, mySidewalk collects and uses your information in order to record, support and facilitate your participation in our Services, as well as to prevent fraud and abuse. While the input, feedback and suggestions you provide will be displayed on the Site for viewing by the general public, we will not disclose your Personal Information to either Sponsor or to any other third party, except as provided herein. Specifically, mySidewalk uses your Personal Information in the following manner:
Communications. We will use email as our primary means to inform you of important service, promotional, and system-related announcements.
In the Services.
Contributions. The Services offer opportunities for you to vote and comment on Content submitted by others, engage in dialogue, share information, and submit original content. When you make a contribution to the Services, you will be identified by your first and last name as the author of that contribution. Other than the display of your first and last name, and except as otherwise provided herein, in using the Services, you are not required to provide or publicize any Personal Information in connection with any Content you post to the Services or any actions you take via the Services. Please note that any Content you post to the Services may be available to all persons accessing the Site and so please use your good judgment before posting. The information you share may be read, collected or used by others for any purpose. Neither mySidewalk nor the Sponsor is responsible for the Personal Information or any other information you elect to submit to the Site, or the use of such information. If you do not wish for your information to be posted or distributed in this manner, you should not contribute to the Services.
Public Profile. When you register, we will create a public profile for you. You may, but are not required, to include Personal Information in your public profile. Any contributions you make to your public profile may be accessed, viewed and used by the public.
With Third Parties.
Statistics. Occasionally we share anonymous, non-personal, aggregate information about our user base with our partners and we may publish these aggregate usage statistics through our Services because they may be of interest to our users. Except as otherwise provided herein, we do not tie this shared or published data to Personal Information.
Third Party Service Providers. We may engage third party service providers to work with us to administer and provide the Services, such as those discussed in the “Collection of Personal Information” section. These third-party services providers have access to your Personal Information only for the purpose of performing services on our behalf.
In Connection with Business Transactions. Information that we collect from our users, including Personal Information, is considered to be a business asset. As a result, if mySidewalk goes out of business or enter bankruptcy or sells assets or interests to, or is acquired by or merged with, another person or entity, you agree that mySidewalk may disclose or provide to the third-party acquirer all information (including your Personal Information) in our possession without obtaining your further consent. mySidewalk may or may not provide notice of such sales, acquisitions, or mergers through the Services.
Information We Disclose With Your Consent or at Your Request. We will share your Personal Information with third-party sites or platforms, such as social networking sites, if you have expressly requested that we do so.
Sponsors; Governmental Entities.
General. We will provide certain Personal Information to the Sponsor. Specifically, we will provide the Sponsor with the following information under the following circumstances: (a) a summary of the demographic information related to the Services’ user base; (b) aggregate reports containing information about users’ ages, locations and activities on the Site; and (c) other related data.
Public Records. If the Sponsor is a government entity or other public body, then representatives of that government entity or public body will communicate via the Services. Consequently, any communication via the Services (whether by a government representative, you, or the general public) may be considered a “public record” in the jurisdiction of the Sponsor, and, as such, may be subject to monitoring and retention by the Sponsor, and disclosure to third parties.
Other/Legal. There are other instances in which mySidewalk may divulge your Personal Information, such as when required by law, regulation, or litigation. We may also disclose your Personal Information if we determine that such disclosure should be made for reasons of national security, law enforcement, or other issues of public importance.
In order to improve the Services and provide more convenient, relevant experiences to you, we and our agents may use “cookies,” “web beacons,” and similar devices to track your activities. A cookie is a small amount of data that is transferred to your browser by a web server and can only be read by the server that gave it to you. It functions as your identification card and enables mySidewalk to record your passwords and preferences. It cannot be executed as code or deliver viruses. A web beacon is a small transparent gif image that is embedded in an HTML page or email used to track when the page or email has been viewed. Most browsers are initially set to accept cookies. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. (For some web pages that require an authorization, cookies are not optional. Users choosing not to accept cookies or similar devices will probably not be able to access those pages.)
mySidewalk may hire other companies to place our banner ads on other websites. Such companies perform tracking and reporting activities on ads served and user reaction (“Third-party Advertisement Servers”). They do not collect any information other than IP addresses and behaviors associated with those IP addresses on our behalf, and we do not give any Personal Information to them. Third-party Advertisement Servers are subject to their own privacy policies.
Links to Other Sites
Our Policy Toward Children
Our Services are intended for adult audiences only, and mySidewalk does not knowingly collect any Personal Information from anyone under 13 years of age. If you are under age 13, please do not attempt to register for the Services or provide any Personal Information about yourself to us. If we learn that we have collected Personal Information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any Personal Information from a child under the age of 13, please contact us immediately.
Reporting Suspected Piracy
We may ask you to provide information of others such as when reporting suspected piracy. In this instance, we will ask for the person’s or company’s name and contact information so that we may investigate. Personal Information supplied in these instances will only be used for the purpose being submitted.
The Security of Your Information
We take reasonable measures to protect the information that we collect from or about you (including your Personal Information) from unauthorized access, use or disclosure. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.
Updating Your Personal Information and Privacy Preferences and Reporting Privacy Complaints
- mySidewalk, Inc.
- 304 W 8th St.
- Kansas City, MO 64105
- Attn: Chief Executive Officer